I think in reality the Sterling stuff is probably cheaper if you compared it spec for spec.
That unit provides 12A output which is considerably lower than the output from your alternator. Unlike the Sterling battery to battery units it does not appear to have anything that amplifies/controls the output going to the leisure circuit.
I would guess that the unit on ebay is probably a split charge diode and voltage sensing relay in a fancy box. The problem with unit's like this is that they will create a voltage drop across the diode giving you an insufficient voltage for charging. I tried a set up much like this and found that any voltage drop in the system will cause your batteries to never get an adequate charge, eventually resulting in your batteries failing.
Personally, if i was going to spend about £100 on a simple set up to look after a split charge i'd probably get one of these:
http://campervanculture.com/shop/sterli ... 2x-output/