VW said that anything up to 1.5 liters per 1000 km is "normal" oil usage ... personally I think they were a bit over generous there
Oil and filter should be changed every 7500 km, diesel filter every second oil change (drained on every other one)
Valve clearances should be checked every 30.000 km or so, injectors best changed every 120 - 150.000.
Timing belt ...everybody has their own rituals ...60.000 km or 4-5 years seem a good average. (set pump timing and fuel advance during tb change) Inspect timing belt every now and then, cover is easily lifted to have a peek.
As for driving ...easy does it. Top speed is a miserly 123-127 km/h depending on gearbox and should only be attempted in rare spurts.
Hammering along at a more or less constant 120-ish for a long distance is a sure fire way to do damage as the cooling is simply inadequate.
On long trips, consign yourself to the fact that you are driving an old commercial vehicle that was underpowered even when it came out over 20 years ago. Pick yourself a fast truck and stick behind that for as long as you can.
Between 90 - 100 km/h (indicated) is a good cruising speed, with enough reserves left for a short push if needed. There is a "spot" somewhere between 90 and 100-105 km/h where the engine sounds just right and content ...find it and stay there. In todays traffic this basically means the slow lane pretty much all the way ..just sit back and relax.
Long motorway inclines at full throttle are best avoided, so make sure you don't find yourself wedged into the overtaking lane with no way back between the slower trucks to give the engine a breather.
Never switch it off hot after a long run, let it idle for a bit, churn the coolant around for another minute or two.
Give the turbo a chance to spool down before turning the engine off ..avoid high revs before switch off.
On shorter distances, make sure the engine is fully warmed up before you rev it too much.
The good news is: (yes there is some) The turbo gives a nice mid range push (it's a race car engine in comparison to the n/a). If you use that and don't overdo it you can make decent progress without stressing the engine too much and still save face in traffic.